If you’ve seen any of my promos in the past year, then chances are you’ll recognize some of this footage. Basically, I’m getting my various reels together for my (soon-to-be) upgraded photo/video site…and whatever future marketing needs I might have now that we’re moving. My intent is to demonstrate my digital cinematography skills for use in broadcast promos and related projects.
It’s actually called the “10PM to AM” promo internally at the station, but somehow “Dusk till Dawn” stuck with me. (Unfortunately, the anchors don’t turn into vampires halfway through the promo)
It’s like 99% shot with my 5D, except for like three shots. I’m not terribly happy with the encoding I did for this Vimeo upload, as it’s choppy and contrasty. But it’s a decent example of what I’ve been working on – the standard, thirty-second version of this spot is crazy fast compared to this extended promo.
NBC sent the affiliates a video toolkit, so that we can join our local morning anchors with The Today Show brand. Here’s Local 2’s versions of the spot, which I shot….(wait for it)….on my Canon 5DII.
As a promo producer, I’m always working on new promos…and it’s highly likely that they’re weather-related. This newest round features the Chief Meteorologist, Frank Billingsley meeting with some of the viewers who have written the station over the past year. And there’s three more of these type of spots in the editing phase right now.
Everything was shot with my Canon 5D Mark 2 still camera (though this time I had a Zacuto rig and DAT recorder for audio) and composited in FCP and After Effects.
Here’s one of Local 2’s new countdown promos for The Jay Leno Show, premiering in just over a week on KPRC. For my part, I was the producer who video’d and edited the spot.
Our CSD, Gary Wann (aka: TVPromoGuy) worked out the Leno stuff (shot in Burbank), and came up with the concept. Fun fact: He also plays the part of “guy who answers the phone”. I had this sprawling, epic sequence with him, but it had to be cut down in order to hit the :30 mark. (I’m still pusing for :32 second promos, but it hasn’t happened yet).