Inside Skeletor’s Lair (SDCC 15)

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Scattered, and occasionally hidden, all over the Gaslamp District during San Diego Comic-Con are numerous pop-up shops, branded lounges, and genre “experiences” for fans to visit. For the most part, you’ll wait in a long line to eventually get into a themed room to score some swag or get your photo taken with a movie prop (don’t forget all the #hashtags!). Sometimes they’re epic, like Flynn’s Arcade from Tron. Other times they’re interesting, but usually little disappointing.

This year my favorite had to be Skeletor’s Lair.

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To gain admission, attendees needed to acquire a Skeletor token from the Super 7 booth in the expo hall. The actual lair was several blocks away, through the Gaslamp. It was easy to find, since all I had to do was look for the line around the block. The Lair is actually a pop-up shop, selling limited edition, convention exclusive action figures, figurines, t-shirts and more.

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My favorite part, however was the custom wallpaper and portraits of Skeletor being a classy badass.

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I ended up leaving the shop with a bunch of merch, including some MOTSCULE figures and for one of my online pals and some cool t-shirts. Seriously though, I would have dropped some serious cash to walk away with the Skeletor painting. And the most RANDOM thing happened the next day. I came home from SDCC early, and went into Home Depot, where I was stopped by a really friendly woman, begging to know where I got the shirt.“How do you have that? It’s only available at Comic-con!” It turns out that it’s her brother’s company and she was confused to see someone local suddenly wearing one. Small world, even for Masters of the Universe.