As a promo producer, I’m always working on new promos…and it’s highly likely that they’re weather-related. This newest round features the Chief Meteorologist, Frank Billingsley meeting with some of the viewers who have written the station over the past year. And there’s three more of these type of spots in the editing phase right now.
Everything was shot with my Canon 5D Mark 2 still camera (though this time I had a Zacuto rig and DAT recorder for audio) and composited in FCP and After Effects.
Our CSD, Gary Wann (aka: TVPromoGuy) worked out the Leno stuff (shot in Burbank), and came up with the concept. Fun fact: He also plays the part of “guy who answers the phone”. I had this sprawling, epic sequence with him, but it had to be cut down in order to hit the :30 mark. (I’m still pusing for :32 second promos, but it hasn’t happened yet).
When it comes to following football closely, or even really having conversation about it, I’m at a loss. The football game is not my thing. Now if the game was a blood sport and utilized ATVs, or had something to do with wizards and trolls, then I’d probably run the Facebook fan page. Which is why I’m amused that I’ve been chosen again to make a promo for a high school football program.
Last year at WYFF4, Benjie and I went with the “mascots trying to murder each other” theme, and I think that worked well. This year, I had a more outlandish idea for the Local 2 promo, which would have resembled Summer Heights High rather than high school football. Instead I went with the “Frenzy” (as the show is nicknamed) as more of a airborne contagion – instead of “Swine Flu” think “Pigskin Flu”.
Anyway, I was back out there on the field this morning shooting the actual promo (this one was just the preview) that’ll run throughout the season – which will be more straightforward about the game of football.
Here’s a quick embed of the first of a series in Local 2 weather coverage promos I’ve been producing. These spots use similar typography as the NBC network look, which was nicely rendered by Ginny Landers, my Adobe After Effects role model.
I’ll probably post the whole campaign in the next week or so, when all the spots get into rotation.
I’ve been doing a lot of promos at KPRC recently, but haven’t had any new video to post. Most of my stuff lately has had a lot of NBC footage, and is more ‘day turn’ sort of stuff anyway. Well, I finally have something blogworthy. Here’s one promo from a series of new spots promoting KPRC’s kick-ass investigative unit, Local 2 Investigates.
Did I mention this was all shot on my still camera? Aww yeah, 5D2 FTW!
There’s also an alternate version of this spot, with just the announcer speaking (and a really-alternative version that I’m hoping gets approved), and also each of the reporters has their own shorter personalized promo.
With all the cool 3D animations and Lensbaby HD video aside, my favorite part has got to be the ‘street posters’ of the gang. My boss thought of it when we were out scouting locations for the shoot, and it worked out really well. Now I have three giant posters of the gang looming over me in my office, keeping watchful eye over my internet usage.
Here’s some semi-raw video shot with my Canon 5D Mark2 still camera that’ll be used for a promotional campaign. I have much more video – all these shots are done with my Lensbaby Composer lens attachment.
Shooting with the 5D2 has its limitations, for sure, but the saturation and depth-of-field more than makes up for them. You just have to practice and come up with some of your own tricks to get exactly what you want. Actually, I can’t wait to see what my next project looks like now that I actually have full manual control over the exposure with the new firmware update. (For this project I only used audio as an enhancement, or to hear my shot markers. I have had some luck with audio on other projects — more on that in another post).
Anyway, I just wanted to show off some raw video before posting the actual promo spots with all the post-production enhancements. Not bad for a consumer camera sporting a toy lens, right?