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promo

Promo: Mitch English – “Severe Weather”

By January 21, 2011 Promos, The Daily Buzz

I know I’ve been off-the-grid lately, mainly because I’ve been working my ass off on all sorts of marketing presentations and paperwork. Here’s the first of a slew of promos I’m feeding out to stations for February sweeps.

Mitch English – Severe Weather from JL Watkins on Vimeo.

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“Dusk till Dawn” promo (:60)

By February 24, 2010 Houston, KPRC, Promos

It’s actually called the “10PM to AM” promo internally at the station, but somehow “Dusk till Dawn” stuck with me. (Unfortunately, the anchors don’t turn into vampires halfway through the promo)

KPRC – 10PM to AM News (#3 :60 version) from JL Watkins on Vimeo.

It’s like 99% shot with my 5D, except for like three shots. I’m not terribly happy with the encoding I did for this Vimeo upload, as it’s choppy and contrasty. But it’s a decent example of what I’ve been working on – the standard, thirty-second version of this spot is crazy fast compared to this extended promo.

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The Road to Vancouver Torino

By January 27, 2010 Promos

OMG, it seems like just yesteryear that I was prepping and packing for my trip to the Winter Olympics in Torino, Italy. I can’t believe that we shot this FOUR YEARS AGO!

2006 was a much more innocent time. Back then you could put kids in suitcases in promos all you like. I suggest that around here and people look at me like I’m a weirdo.

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I don’t know the football terms.

By August 14, 2009 Houston, KPRC, Promos

When it comes to following football closely, or even really having conversation about it, I’m at a loss. The football game is not my thing. Now if the game was a blood sport and utilized ATVs, or had something to do with wizards and trolls, then I’d probably run the Facebook fan page. Which is why I’m amused that I’ve been chosen again to make a promo for a high school football program.

Last year at WYFF4, Benjie and I went with the “mascots trying to murder each other” theme, and I think that worked well. This year, I had a more outlandish idea for the Local 2 promo, which would have resembled Summer Heights High rather than high school football. Instead I went with the “Frenzy” (as the show is nicknamed) as more of a airborne contagion – instead of “Swine Flu” think “Pigskin Flu”.

Anyway, I was back out there on the field this morning shooting the actual promo (this one was just the preview) that’ll run throughout the season – which will be more straightforward about the game of football.

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One of my new weather spots

By August 14, 2009 Promos

Here’s a quick embed of the first of a series in Local 2 weather coverage promos I’ve been producing. These spots use similar typography as the NBC network look, which was nicely rendered by Ginny Landers, my Adobe After Effects role model.

I’ll probably post the whole campaign in the next week or so, when all the spots get into rotation.

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