Probably the thing I love the most about Comic-Con is the insane upper-echelon marketing and awareness campaigns that take place surrounding the con. My favorite this year was SyFy’s transformation of the diner located in the Hard Rock Hotel to the Defiance Cafe. I’m a fan of the show and video game, so I was especially geeked to walk around in there. Spending $18 on a cheeseburger – not so much.
It seemed like no expense was spared, and all of the decoration (which was overwhelming) really coordinated well with the feel of the brand. Here’s a Flickr photo dump of most of the snaps I took inside the cafe: